Kansas Department of Wildlife, Parks and Tourism Partners with Powderhook to Deliver Hyper-Local Outdoors App to Kansas Residents
Use of the App Unlocks Special Discounts and Offers for Outdoor Pleasures from
Major Retailers, Industry Brands and Non-Profit Companies
Topeka, KS – April 13, 2016 – The Kansas Department of Wildlife, Parks and Tourism today announced a partnership with Powderhook to provide a hyper-local app dedicated to the outdoorsmen and women of Kansas, free of charge. For the first time, Kansas residents and visitors can have real-time access to information about outdoor events and activities, hunting and fishing opportunities and free topographical maps of Kansas in one convenient app. Helping provide expertise include local representatives from leading national and regional non-profit organizations including the National Wild Turkey Federation, Delta Waterfowl and Pass it On - Outdoor Mentors; major brands including Yamaha, Cabela’s, Bohning Archery and ACTIVE Network; in addition to students and faculty from Kansas State University's Wildlife and Outdoor Enterprise Management program. The Powderhook app is available as a free download for Android and iOS.
The Powderhook app provides users with access to thousands of location-based hunting and fishing events and resources gathered from across Kansas, allowing residents and visitors to take advantage of the many outdoors opportunities available to them. Users can also ask questions via the app to the local Powderhook community who, in turn, provide instant and “in the moment” responses. For instance, a fisherman might pose a question about where the fish are biting or what bait is best for fishing on a particular lake on May 5th. Local fisherman can answer with exact information within seconds. The app will also enable residents and visitors to purchase hunting and fishing licenses via the app. Free contour maps for Kansas lands and water, local events and a community of outdoor-loving users enable people, regardless of their experience level, to quickly get the fishing and hunting answers they need.
“We’re eager to offer residents and visitors an easy way to access information about the outdoor opportunities in Kansas,” said Robin Jennison, Secretary of Kansas Department of Wildlife, Parks, and Tourism. “People are using their mobile phones for a growing percentage of the things they need. Having outdoor opportunities in the mix in a fun and interesting way is an important means to get people started and keep them engaged with the outdoors. From hunting and fishing to general outdoor recreation, the Powderhook app gives Kansans local, current outdoor information they cannot get elsewhere. We’re the first state to adopt this new technology and it’s exciting for our agency.”
In addition, active users of the app can earn access to even more discounts and offers. Each action within the app earns “cred,” the Powderhook version of loyalty points. These points are used to unlock different offers and discounts from Powderhook partners. For example, Cabela’s, one of the nation’s largest outdoor retailers, offers frequent Powderhook users a chance to win a $1,000 shopping spree.
“Helping new participants access the outdoors has become a hot topic among the 50 state fish and wildlife agencies,” said Eric Dinger, founder of Powderhook. “With the Powderhook app, we are opening the doors to new opportunities and engaging more people in the outdoors. Being new to activities like hunting, fishing, shooting or camping can be tough. Having access to an online community that provides instant, real-time and accurate information makes the process easier and more enjoyable. We’re hoping to turn everyone into an outdoorsman or woman.”
Powderhook promises to help people get outdoors more often. The Powderhook app and website are a one-stop place to find local, current information and expertise simply not available anywhere else. Our mission is Access for All, which means we’re bringing all the local updates, groups, trips, events, hunting and fishing spots we can into one simple-to-use resource. For more information, visit us at www.powderhook.com.