2024 Impact Report

As we close out another remarkable year, I want to extend my deepest gratitude to everyone who has been part of our journey. From our dedicated staff and Board of Directors to the volunteers who give their time, energy, and expertise to our generous donors and steadfast partners in the outdoor industry—each of you plays an essential role in making our mission possible. Your support drives our work, enabling us to empower the next generation through outdoor experiences that change lives.

At Pass It On—Outdoor Mentors, we feel a deep responsibility to reach out and serve the next generation. In 2024, we were privileged to coordinate over 800 events across Kansas, Iowa, and Wisconsin, reaching more than 2,000 youth. Each of these events represents an opportunity for young people to learn, grow, and build a meaningful skill set, confidence, and appreciation for conservation through outdoor mentorship experiences.

This year’s impact has gone far beyond numbers. Through every hunting, fishing, shooting, and conservation lesson, we have witnessed young people grow in confidence, resilience, and curiosity. They are not just learning outdoor skills but developing life skills—patience, responsibility, respect—that will serve them in every walk of life. With each event, these young people are building memories and gaining a profound appreciation for wild spaces and an understanding of the importance of preserving them.

We are excited to keep growing and expanding our reach as we look ahead, providing new and continued opportunities to share our hunting heritage and outdoor traditions. We invite each of you to join us in the coming year—whether through volunteering, donating, or simply spreading the word about our mission. Your partnership and support make it possible for us to continue this vital work.

Thank you for standing with us, believing in the power of mentorship, and helping to make a lasting impact on the lives of countless young people. Together, we will continue to pass on the legacy of the outdoors to the next generation and ensure that these experiences remain accessible and impactful for years to come.

Britany French, CEO